Introduction

An organization’s communication channel is one of the most important aspects to look forward to.

It is responsible for the proper execution of the work it has expertise in.

It works on a different set of skills. It analyzes the best-suited combination for the organization.

Organizations work in ever-changing environments, and it is difficult to align them in some rules.

These are widely accepted general roles.

Execution of communication channel activities-

Organizations implement communication channel activities to have uniformity in the communication within the organization.

Miscommunication can create a situation of chaos in the organization as there is no clarity about the reporting authority among the employees.

Specialists work at definitive time-frames as compared with the HR Manager as well as with more consideration because of their expertise in the particular subject matter to manage these channels.

Make everything easy for the company

Managing an organization is a difficult job a robust communication channel helps the organization make things easy for them by laying understanding and clarity among the employees and organization.

They can act as a facilitator throughout the process of recruitment.

To Provide details

Managers require information regarding employees to make decisions regarding employment.

An HR specialist requires services like information about market research and personal availability.

All these things can be resolved with efficient communication. 

Managers can communicate with the employees about their needs. Interview at the time of recruitment is also a way of communication.

Human resources specialists can have market research by communicating with the people in the market to have an idea of the sentiment of the customer.

To Provide Consultancy

A happy employee is one of the assets of any organization.

Managers face problems will evaluating employees. These problems could be due to a lack of motivation, incentives, workload management, etc. Managers communicate with the employees about the problems they are facing. 

The manager plays the role of a consultant to the employees.

To have a proper examination.

Manager act as an examiner of the activities happening in the organization to ensure the proper functioning of the organization. It is necessary to know the impact of the communication channel they have placed in the organization.

Specialists evaluate the whole process to give necessary feedback.

Some of the challenges in handling the miscommunication:

• Organization and each employee has their own set of values and beliefs. Organizations should try to be as transparent as possible while listening and conveying these values and beliefs. These situations can be a reason for dissatisfaction and conflict in the organization.
• The organization should coney the goal and interests of the organization to the employees as employees’ interests can be greater than organizational goals. Organizations should try to have a conversation to align the goals of the employees to the common goal, or else the organization can have a hard time motivating them for the job.
• Miscommunication and conflict can happen among the employees. The organization needs to resolve the issue for the greater interest.

 The organization must introduce its employees to its culture, work ethics, and beliefs. It is part of a communication exercise.

It also includes making the employee comfortable in their new job and giving them the hang of his roles and responsibilities of their work.

Communication with the customer

Communication towards the customer is the key to any successful organization. It makes them aware of their customers. It is unquestionably one of the best practices a business can practice now to increase user engagement. Perfect communication perpetually generates a better emotional connection with the audience. It gives them a sense of importance to feel them they are involved in the process and not at the end of the cycle.

Customer awareness is the first and foremost thing an organization should aim to the outcome. In addition to this, it is always advisable to have a website up and running about the business. Update the website content with the slightest of information happening with your business. Customers will try to get the hang of the business by searching it online or by word of mouth publicity. The website acts as a first impression or prospectus of the organization. Many businesses can sell their product or services directly through the website to have one-on-one customer interaction. It eliminates the different levels.

 Whenever the business is having a sale on the store, update the site with the information or discounts to attract the audience.

Social media engagement is yet another way to show the presence of the business to the customers. There are many platforms like Facebook, Instagram, Twitter, etc, where the organization can interact with the audience and can have instant feedback.