Product Planning

0

Introduction

An efficient product is a valuable tool that could help reduce complaints and maximize customer satisfaction. A great product helps the organization to have an eye on their mistakes to rectify them for a seamless consumer experience that they have made in the past.

Organizations are willing to make a product that makes them stand apart from the competition. The strategy can be used as a weapon to battle competition and to increase the market share.

A quality product in the product line will always increase the market share by attracting more customers.

The indicative understanding of a product makes it able to compete in the market. Most customers set the performance as the norm for a product. A well-performing product has additional attributes for various classifications. 

Customers enjoy the added value of a product with continuous use. Those value additions with the primary could act as a make or break situation for an organization. Companies use this extra add-on as a tool to attract more and more customers.

A customer is ready to pay a handsome payment for a product that assures them about its durability of a product. The customers can be less tech-savvy. It is better to offer them an easy-to-use product. They attempt to locate a product with the most undersized negligence rate. A trustworthy product can get the organization that added advantage beyond all.

Supervision

The supervision function is the pathway to the sequence of events a product ought to go through from the idea to the execution and follow-up.

The organization needs to supervise its new/existing products and services.

Re-planning is required for the follow-up of the whole function or with the change in the market needs, technical advancement, and any other changes that could create an impact on the demand of a product, to have an idea for the new product planning approach are the most reliable element.

Product planning helps create the entire structure of the product to carry out the production. The establishment of the factory, machinery essentials, and personal requirements are some factors creating an impact on the product line.

Flexibility plays a significant role in providing the best possible product to their customers.

Flexibility helps to cater to the audience for their satisfaction.

It helps the organization increase its market share to earn profits and future-proof its business.

It is the time to have the real test of all the hard work the organization had done earlier. Supervision measures and correcting if needed. It ensures that things are working as per the plan. It identifies the deviation and helps in achieving the goal.

Vertical Integration

The organizations give the utmost significance to vertical integration while preparing the production cycle.

Vertical integration is the procedure of taking ownership of every step of the product, from production to distribution.

It helps the organization to have control over everything and not rely on others.

For example, an ice cream parlor is making ice cream for their dishes in their cafe rather than purchasing the ice cream from other companies.

It helps the companies to take over the responsibility for the quality of the product and may reduce the extra cost of buying from third-party sellers.

The degree of vertical integration is an industry-oriented activity.

Vertical integration suitable for one organization may not necessarily be apt for the other.

Organizations need to have an overlook on to which extent they can integrate their product line.

Communication channels

Organizations implement communication channel activities to have uniformity in the communication within the organization.

Miscommunication can create a situation of confusion among the employees in the organization as there is no clarity about the reporting authority among the employees.

Specialists who work at definitive time frames compared with the HR Manager are more reliable for the work because of their expertise in the particular subject matter to manage these channels.

Importance of purchases in the organization

The importance of purchasing is a test with the selection of raw material to make it into finished goods. The quality of the raw material is crucial for the organization to have finished goods.

The decision of the selection of the item is made with the fulfillment of these criteria:

The cost of the purchase should be less than that of manufacturing it(internally).

Returns are not that good while making the product in the organization.

Seasonality affects the storage of the product(Buying it rather than storing it makes a lot more sense).